Ditch the overwhelm and chaos, and step into full control of your design business with a Day Rate Model!
Transform your design business (and your life) with a signature offer so brilliant it practically sells itself
(and simplifies everything else).
Ditch the overwhelm and chaos, and step into full control of your design business with a Day Rate Model!
Transform your design business (and your life) with a signature offer so brilliant it practically sells itself
(and simplifies everything else).
Great clients ✓
A solid reputation ✓
Referrals on repeat ✓
That was my story in 2018.
By all standards, it appeared as though I’d ‘made it’ as a brand and web designer with over 10 years experience.
But the truth was, I was maxed out, creatively, mentally, and financially.
Overlapping timelines and multiple clients always competing for my attention. Never-ending projects and endless rounds of revisions. Nights and weekends catching up on admin when I should have been with my family.
I kept saying yes… To EVERYTHING.
Booked out? Basically. But also, burnt out AF.
I thought my options were hire a team, or go back to a 9-5.
Until one life-changing day, when I accidentally pitched a different kind of offer—an offer I coined, ‘Book Me For A Day‘… and everything changed.
That accidental offer became my most popular offer.
Then it became my entire business model.
Then I started teaching it to other designers.
And that’s when it became a revolutionary movement for all designers on their own quest for a better business.
It’s been so life-changing!!
I was proud of my business and that I had built it from the ground up, but I was beginning to feel like I would never be able to scale my business without putting in hours upon hours of work. I was able to hit a 6K month, but it felt like I was working every waking minute to make that possible, which left me feeling absolutely drained.
I binged the program, pitched a day rate on my very next discovery call (and landed the client!), set up my systems the following weekend, and then haven’t looked back! Honestly, I felt like everything I needed to get started was right in the program. I love, love, love day rates. I can’t imagine going back to traditional projects!
~ Courtney Ibinger
The Truth Is…
Everything we’ve ever been taught about running a “successful” design business is flawed.
Custom Proposals, Retainers, Packages, Paid Discovery Calls, Value-Based Pricing & Tiered Options…
It all just leads to an endless cycle of hustle, scope creep, late payments and never-ending timelines.
You spend all your time chasing clients, customizing your offers, and juggling multiple projects, only to end up overworked, underpaid, and completely burnt out.
Because the reality is, the more clients you have, the harder it is to keep up.
You didn’t start your business to be working 24/7 with no steady income.
But somehow, somewhere along the way, that’s what happened.
And if this story is hitting a little too close to home, it’s time for you to join the revolution.
close your eyes and imagine…
You wake up on Monday feeling calm, refreshed & excited.
Your week ahead is focused and intentional with a VIP Day or two, a kick-off call for next week’s client, a few discovery calls with people who are excited to work with you — and plenty of free time and white space for life outside of work.
As you sip your coffee, scrolling through a weekend full of inquiries from potential clients, you think about how much different your business is now.
No more tedious catch-up work, chasing leads or writing endless proposals.
By mid-morning, you’ve reviewed prep-work for this week’s client, mapped out a few strategic ideas, and wrapped up the most important work of the day.
You go for a long walk, or meet a friend for lunch, or work on the creative hobby or passion project that you’re excited about.
Everything feels simpler, cleaner, and more intentional than ever.
Instead of constantly reacting to client emergencies, you finally have space to think, create, lead, and grow.
And for the first time in years, you feel like your business is built around who you actually are now — not just the pixel-pusher design skills you learned years ago.
This is a business that feels calm, purposeful, and wildly profitable.
This is what’s possible for you too.
“This will change your life.”
“Before joining, I was overwhelmed, overworked and burnt out. Joining was really a no brainer for me – It just made total sense.
It was easy to implement and started making a difference for me right away.
So far, my biggest win has been hitting a new milestone – $50,000+!
I no longer have to work like a dog to justify those fat monthly retainers. No scope creep ever again!
This program will change your life. I’m so thankful for how it has helped transform my consulting practice and I look forward to all the good things ahead!”
~Ben S. | Program Alumni
Hey, I’m Sarah!
A decade of running a traditional branding and web design business, filled with scope creep, inconsistent timelines, overlapping client projects, delayed payments and countless unpaid hours, eventually resulted in classic burnout– becoming the catalyst that sparked my desire to create a better process.
Clarity came to me one day in early 2018, when I received an inquiry from a previous client, asking for a handful of very specific website updates.
Rather than spending several hours assessing each individual request and writing an itemized proposal, on a whim I pitched her a one-day design intensive.
That was the day my journey to freedom began.
I went from inconsistent $5-6K months that required me to work 24/7 to consistent $15-20K+ months working just 4-6 days per month.
18 months later I began mentoring other designers on how to make this their reality as well.
Since then, I have helped thousands of designers rediscover joy in their work and the freedom they’d lost along the way.
And I’d love to help you do the same.
Here’s how we can work together:
There’s no need to jump into the biggest program or figure out what kind of support you need on your own.
My programs are designed as a clear path for experienced designers who are ready to change the way they work — starting with the big picture overview that helps you get clear on how the model works and if it will work for you, then building the complete VIP Day model into your business, and eventually growing it into something even more profitable, sustainable and uniquely yours.
01. START ➞
The Final_Final_FINAL Revision
See what’s actually possible.
Discover the complete VIP Day model and why changing how you deliver your expertise can change everything about the way your design business runs.
02. BUILD ➞
Day Rate Mastery®
Install the model into your business.
Follow our proven roadmap to create, price, sell and deliver your own profitable VIP Day using the complete system I’ve refined over 8 years.
03. GROW ➞
Focused + Free
Grow your VIP Day business.
Advanced coaching for established designers ready to strengthen demand, refine their positioning and build a more consistent, profitable business.
This program helped me make more in one month than the past 14 years I’ve been in business.
I LOVE the concept of working on one day vs spreading a project out over weeks. It aligns with the way I work best and my clients have been very pleased with the business model. I was able to book out my first month in the program while doing it messy!
~ Jennifer Ward
Made back my investment in two weeks.
Sarah literally gives everything you need to get it done. I’m a struggling perfectionist and procrastinator and this course somehow got me into action immediately – so fast that I sold two Day Rates within two weeks of joining. I feel so much lighter since transitioning to a Day Rate model (and my clients love it, too!)
~ Megan Baird
You don’t have to figure it out alone.
I loved the encouragement to take messy action and let go of perfectionism. The very active and supportive Facebook group along with the tools and resources provided, were a few of my favorite things about the program. This program is so worth it! You’re going to get a lot of information, plus the FB group is always there to help with any questions that pop-up and to celebrate your wins!
~ Kaila Thomas
If you are thinking about taking Sarah’s program, I would have to say to JUST DO IT!
Since I changed to Day Rates, I feel so much more confident about the value of work I provide to my clients. I really enjoyed the walkthroughs of all the behind-the-scenes of how to set up the workflows of onboarding, day-of, and offboarding. Even if what you do doesn’t totally align with Sarah’s work, there is so much value in rethinking the way you budget your time for your clients. It is truly life-changing when you rewire the way you think.
~ Sally Scruggs
It is possible to work less, deliver high quality work, have more freedom & keep clients happy.
Prior to Day Rates, I was successful in my business, but not sustainable with juggling too many projects at once. The swipe files, framework and guidance from Sarah and the team make implementing day rates easy, not something you have to wait years to implement until you get all the pieces in place. If you are willing to change your thinking about the way things HAVE to be done, this program will give you the practical steps to allow you to make your clients happy, and give you back balance in your life.
~ Clare Lewis
It was a no-brainer for me to join.
After I saw Sarah’s free webinar, I left with so much valuable information. Sarah presented Day Rates in a way that was so clear, relatable and do-able that I felt like it was something I needed to offer in my business. Day Rates are making it possible for me to create a more streamlined business where I’m more focused on doing the work I enjoy the most. It has added so much value to the way I run my business.
~ Jennifer Westbrook
If you are looking to get better quality and higher-paying clients – this is the way!
I was busy and overwhelmed prior to offering Day Rates. I felt like I had reached an income ceiling and working on way too many projects at once that seemed to never end. Since taking Sarah’s program, it has freed so much time for me. Also for someone who suffers from anxiety – knowing a project is done after a day is a game-changer. It’s high vibe, productive and really exciting! This will change your life. Honestly – I feel like it’s the only way to work with clients. If you are looking to get better quality and higher-paying clients – this is the way!
~ Tracy Oosthuizen
It’s 100% worth it!
I was feeling defeated in my business, trying to change directions, but not knowing what I was doing. This program had everything I could ask for! I realized how valuable this model is and why it’s a premium offer. And the templates! Such a huge help for me and my words/copy. It was amazing to see what is possible and that I can definitely offer my services within a day rate model. My advice for anyone who is contemplating offering Day Rates is to dive into this program – it’s 100% worth it!
~ Kasey Pierce
It’s worth every penny, and you earn it back quickly.
Before Sarah’s program, I was frustrated, and didn’t feel confident that I could scale. Since changing to Day Rates, I have so much more freedom in my life as I can schedule my days how I want. It’s made opening doors to enjoy other parts of my life that have been neglected because I was always ‘too busy’ possible. My favorite part is all the templates as well as the support in the Facebook group. I also enjoy the prodding to take imperfect action.
~ Amanda Kuchlenz